Property, building and retail consultancy
Practical strategy, better product and stronger commercial outcomes for builders, developers and property businesses. Led by Director and Qualified Property Investment Adviser Andrew Black.
Andrew Black, Director
Fundamental Property provides specialist consultancy to builders, developers and property businesses looking to improve their product, sales strategy, retail offering and overall commercial performance.
Our consultancy combines more than 16 years of experience across the new-home and property industry with a practical understanding of what buyers, investors and referral partners are looking for today.
We don't believe in strategy developed in isolation. Our approach considers the complete picture: the market, the land, the product, the customer, the sales channel and the commercial outcome.
Six ways we help property businesses.
Engagements range from a single product review to an ongoing advisory relationship.
Successful projects start with the right product.
We work with builders and developers to assess existing housing products and develop new solutions that better respond to changing land configurations, affordability constraints and buyer expectations.
Our work can include:
- New-home product development
- Floorplan and product-range reviews
- Small-lot and narrow-lot housing solutions
- Single and double-storey product strategy
- Duplex, dual-key and alternative residential products
- Affordability and build-cost considerations
- Product functionality and liveability
- Product gaps and range rationalisation
- Market and competitor analysis
- Product positioning and buyer suitability
- Independent peer review of proposed designs
The objective is to create housing products that work not only on paper, but commercially, operationally and for the end customer.
The relationship between land and built form is critical to the success of a residential development.
We work with developers to consider the housing outcome alongside subdivision and land strategy, helping ensure the lots being created can accommodate relevant, affordable and commercially viable housing.
Services can include:
- Subdivision and lot-mix review
- Lot-width optimisation
- Small-lot housing strategy
- Built-form feasibility
- Housing affordability analysis
- Product-to-lot matching
- House and land packaging strategy
- Buyer segment analysis
- Review of proposed precincts and future stages
- Builder engagement and product coordination
- Land release and product alignment
By considering the home and land together, we can help identify opportunities to improve affordability, buyer appeal, product diversity and sales outcomes.
A strong product still needs the right strategy to take it to market.
Fundamental Property can provide an independent review of your sales structure, customer proposition and distribution strategy to identify opportunities to improve enquiry, conversion and market reach.
This can include:
- Sales strategy and structure
- Sales process reviews
- Lead conversion strategy
- Customer proposition development
- House and land sales strategy
- Investor sales strategy
- First home buyer strategy
- Channel and referral partner strategy
- Broker and professional referral networks
- Sales team structure and positioning
- Product and sales alignment
- Customer feedback and market intelligence
Our focus is on ensuring the product, customer and sales channel are aligned, rather than treating each as a separate part of the business.
The new-home customer journey extends well beyond the floorplan.
We assist builders in reviewing how their brand, product and customer experience come together across display homes, sales environments and the broader retail journey.
Areas of consultancy can include:
- Display-home strategy
- Display village and location assessment
- Product selection for display
- Customer journey review
- Retail sales environment
- Product presentation
- House and land merchandising
- Customer segmentation
- Sales collateral and product communication
- Brand and product alignment
- Customer experience improvements
The objective is to create a retail experience that makes it easier for customers to understand the product, see the value and make a confident decision.
Sometimes the opportunity extends beyond an individual project or product range.
We work with property and building businesses to provide an external perspective on strategy, growth and commercial opportunities.
This can include:
- Business and growth strategy
- Market opportunity assessment
- Product and category planning
- New market entry
- Customer segmentation
- Competitive positioning
- Revenue and channel opportunities
- Strategic planning
- Business model review
- Commercial opportunity identification
- Implementation priorities
Our role is not simply to produce a strategy document. We focus on identifying practical initiatives that can be implemented within the business.
Fundamental Property can also work alongside owners, executives and senior teams as an independent strategic adviser.
This can range from a defined project through to an ongoing advisory relationship.
Services can include:
- Strategic advisory
- Executive and management support
- Independent project reviews
- Stakeholder alignment
- Builder and developer partnerships
- Industry introductions
- Strategic relationship development
- Product and market workshops
- Coaching and mentoring
- Ongoing commercial advisory
This provides businesses with access to experienced industry input without necessarily adding another permanent senior resource.
Why partner with Fundamental Property
Independent market perspective
One of the advantages of Fundamental Property's position in the market is our exposure to multiple parts of the property transaction.
We work across property investment, new-home construction, land, finance and professional referral networks, providing valuable insight into what is happening at the customer level.
This allows us to bring practical market intelligence into consultancy engagements - including what buyers are responding to, where affordability pressures are emerging, what products are being requested and where gaps may exist between the product being offered and what the market actually needs.
A flexible approach
Every business and project is different, so our consultancy engagements are structured accordingly.
We can assist with a specific project or product review, facilitate a strategy workshop, undertake a broader market and competitor assessment, or work with your business over a longer period as an ongoing strategic adviser.
Whether you're reviewing an existing product range, planning a new development, reconsidering your sales strategy or looking for an experienced external perspective on your business, we can tailor an approach to suit.
Talk to us about your project
Whether it's a product range review, a new development or your sales strategy, tell us what you're working on and we'll suggest an approach.